Search engine ranking optimization cheating behavior table
Since SEO cheating is difficult to define clearly, how can you know if your current behavior is cheating ?
Very good question. The answer is that it is impossible to know clearly, but if you can follow some basic principles, it will help prevent being misjudged as cheating. First of all, good website design is a good defense. If you can implement the search marketing of the website according to the guidance provided by the target search engine, then you don't have to worry about being optimized by the search engine .
If you are worried about doing something wrong, then don't do it. This suggestion looks simple. Obviously, if you are even worried that the current behavior may lead to the site search engine blocking, then naturally it should not be done. SEO strategies that fall into this category have hidden text, door pages, domain hiding, and fake link structures. Even if you don't know that these strategies will be blocked by search engines, you should know that these strategies should not be used as long as you think about the sneaky and falsifying elements of these strategies.
Don't try to trick the search engine. It's easy to disguise something as more attractive. In the process of producing goods and providing services, people are constantly doing this kind of thing. But if you try to disguise your site more attractive, it will be blocked by search engines. By creating a fake link structure, it is possible to create the illusion that the site is very popular, but the search crawler will soon find this fraud.
Don't believe in the SEO measures circulating in the trail . Some unskilled SEO staff may tell users that they can use all kinds of cheating methods with confidence if they use all kinds of cheating methods correctly. This is not right! Cheating is cheating! No matter how you use it, cheating is always cheating. Search reptiles will soon discover a variety of cheating behaviors, and you will pay for it: invest a lot of money, the website ranking optimization effect does not rise and fall.
SEO cheating has also become a false index (spamdexing, because SEO cheating is actually creating fake indexes). There are many ways in which SEO can cheat. Some cheating techniques can be seen at a glance as cheating. But some cheating techniques are less obvious, but they should be avoided as much as possible. It is impossible to list all the cheating methods. Here are some common ways to cheat.
Transparent links: This kind of link does exist in the web page, but the user can't see it. Because their color is the same as the background color of the web page.
Hidden links: This kind of link does exist in the webpage, but is hidden behind other elements (such as images). It doesn't turn pictures into hyperlinks, but search engines can find and track them, but people can't see them.
Misleading links: Misleading links are stalking dogs, which appear to be linked to website A, but may actually link to website Z. For example, a link shows www.seo.com.cn, but actually points to www.sem.com.cn, which is misleading links.
Inconspicuous links: This kind of link will appear on the webpage, but the average user will not notice it, because the link is usually a small image with only one pixel size.
Keyword stuffing: Reuse meaningless keywords in the content and meta tags of the site.
Meta tag stuffing: Massive use of meta tags with keywords.
Doorway page (also known as gateway page): A web page designed for search crawlers that is completely useless to ordinary visitors. Common door pages generally have only one line of visible text, "Click here to enter."
Scraper site: The content of such a website is completely "plagiarized" or copied from other websites. Search engines don't like to plagiarize websites because their content is completely unoriginal, and such sites often bring visitors to other sites that are less relevant to search terms.
Machine -generated pages: This type of web page is automatically generated by the program by crawling content from other websites. The content crawled may be the current website or other websites. This kind of web page is meaningless to visitors, so it is usually considered cheating.
Iinks in punctuation: This is a very opportunistic approach. Some unscrupulous SEO staff will hide the link in the punctuation of the body. Here's a simple example: . In the above code, the text in the link will appear as plain text, and the period at the end of the sentence will be a link. This kind of link is too small for the average user to notice. But this link does exist, so search engines can definitely find this link.
Cioaking: This technology provides different pages for search engines and general visitors: highly optimized web pages for search engines, and normal web pages for general visitors.
Excessive cross-linking: The use of cross-links between different websites indicates that these websites may belong to the same company and are created specifically to build false link structures.
Hidden text : The color of the text matches the background color of the web page so that the user does not see the text. But search engines can see that hidden text is usually a meaningless keyword stack.
Duplicate content: Duplicate content in a website can create an illusion that the search crawler is closely related to the search term.
The content is all Iink-only pages: pages that are purely only linked should be avoided. The only exceptions are site maps, which allow visitors to quickly find the content they need.
Redirect page : Redirecting a web page has always been a long-standing topic in SEO, but it is useless for website visitors. When a visitor enters a web page, they need to wait a little while and then be redirected to another website. Search engines don't approve of this because redirect pages are often optimized for search engines, not for visitors.
Link farm: The link farm is to improve the ranking of the website in the search engine as quickly as possible, and to pile up a large number of links in a webpage with no space.
Blog cheats (spamblog): Using programs to automatically generate blogs, the main purpose is to improve the search engine rankings of the website.
Page hijacking: Web hijacking is the process of copying a very popular web page to your own website for search engine retrieval. When a user clicks on a link to a web page in a search result, it is taken to the real web page instead of the copied web page.
Svbil attack: The same webmaster creates a large number of websites, then links them together to build a fake link structure.
Wiki spam: Use the openness of the wiki to add links to cheat sites on the wiki. This is a common way to cheat, especially on Wikipedia, so many wikis have nofollow tags to prevent such cheating.
This list is very long, and there are still a lot of cheating methods that are not included. As search engine algorithms improve, this list will continue to change.
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